A blank slate, and we get to watch the transformation

Apartment Therapy is embarking upon the transformation of one family's 725 sf apartment in NYC. The owners have given them complete freedom to make cost-effective, efficient changes. Ah, if only every client were as trusting!
I, for one, am intrigued. Everything is builder's white, white, white at the moment.
image source
If I get a chance, I'll try to keep an eye on their progress and keep you all updated, with my own personal commentary on color along the way :-)

Update 11-30-07
They've posted updates on the renovation. They stained the floor a deep rich brown, which I love, but it appears the walls are still bland bland bland. How is that carte blanche?!

What would you guys have done?