image sourceI'm a loyal Mac user, so while this technical information doesn't mean much to me, I do like to see how large corporations handle branding multiple products under the company name. They must be differentiated enough to stand out, organized within the group, and cohesive under the company name. I like how they are reorganizing their processors through the use of color coding. Centrino is red, Core2 is blue, etc. etc. Even for the presentation, brands were organized clearly with colored columns to differentiate between the models.
For those of you familiar with Intel's processors, does color help you remember the different brands available under the company name? Do you think their re-branding will help?
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