It's called "tHUEsday challenge", and the goal is to photograph something that matches the designated PMS color of the week.
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Almost enough magenta to be a true red and way too much to be an orange, PMS 179 sits somewhere in between. In the Pantone flip book, PMS 179 has way too much attitude to live with fun loving oranges… it chooses to reside next door to Warm Red instead! Sometimes hard to find, look to mother nature… peaches and flowers love PMS 179.