Never fear, we can still discuss the other project. I've been working on another color palette for a different client, and since I haven't even -seen- their new logo design, it's safe for us to discuss my process in generalized terms. My client (a graphic designer) is working to create a new logo and brand image for her client, a pharmacy school. After researching the competition, and affiliated industries, I came up with some color options for them.
Their current color to date is a muddy, purply burgundy. (The Pantone colors don't really appear accurately on screen, so I've tried to match web-safe colors in smaller, inset squares to give you a better idea of the tone). The school wants to be seen as progressive, innovative, and cutting edge in science. I don't know about you, but their current color feels staid and conservative to me, like it's embracing the past instead of looking to the future.
So, I proposed a more lively, energetic claret red (it's hard to represent the actual color on screen), if they don't want to stray too far from their current color.Next, I suggested a deep, rich teal color, blue for dependability and leadership, green for its life-giving force and growth, all wrapped up in a package that says sophistication and confidence.
Lastly, I showed them a vibrant blue. I felt that innovation has a sense of lightness, of rising above pre-existing notions, a message of open-mindedness. Dependable in its everlasting quality, blue is always reaching, stretching for wisdom, enlightenment.
What would you suggest?