The sitcom, Ugly Betty, has garnered quite a bit of attention and interest from critics. The show even received a 2007 Art Director’s Guild Award. The producer’s directive for the show's look was, “I want it to look ridiculously fabulous.” I love this description:
Ad agencies, publishing houses, operating rooms, office cubicles: dull, duller and dullest.Then along came "Ugly Betty," set in the sleek, chic offices of a high-fashion magazine, and before you could say "Oscar de la Renta," that changed.
Betty Suarez (America Ferrera) and her co-workers spend their days in an environment where steel-gray file cabinets and dust-colored carpeting would be ashamed to show themselves. -source
image sourceThey wanted the Mode offices to look high-rent and slightly futuristic, like something that might be found in such design capitals as Tokyo or Amsterdam.
Here's what set decorator Archie D'Amico had to say about color's role in the show's set design:
“We created a world of colorful counterpoints for the various characters’ sets and try to keep the explosions of color alive, well and kicking throughout each episode. Color is at the core of what distinguishes the sets and reflects the lives and work environments of the characters.”
For those of you who have seen "Ugly Betty", do you think they achieved their goal with color and its role in the show?
quotes and images via source except where noted