Umbra, the well-known Canadian brand of contemporary and affordable products for the home, has a flagship store in Toronto, Ontario, Canada. (edited for clarification)
The exterior is wrapped in translucent pink cladding, while the interior is sleek, minimal and white.
foggiest idea what that means, but there it is.
I like this: the architect calls the pink panels "architectural sunglasses". He waxes poetic, "It hides and enhances, is mysterious and seductive, and projects the brand's presence." The panels are curved to catch the light and reflect a soft pink glow into the interior. The 300 strips of translucent polycarbonate are installed over the glass walls, and at night embedded LEDs turn everything pink.
Okay, so it's a fashion color. But I thought this was a home furniture and accessories store, right? They sell contemporary products, ranging from picture frames to kitchenware, window treatments to bathroom basics, and hardware to tabletop settings. I'm wondering how they decided upon pink. It certainly does stand out in the foggy grayness that often encapsulates Toronto. Kudos to them for trying something different!