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“Hillary Clinton’s biggest criticism is how harsh she is,” said Mary Lou Andre, president of Organization by Design Inc., a professional image consulting firm in Needham. “I think by wearing certain feminine colors, she will connect with voters. I think the public knows she can do the job. It’s her likability that’s the issue.”(source)
Evidently a way to appear more accessible, she wore red in Texas, ginger in South Dakota and buttercream in West Virginia. It certainly sets her apart from all of those somber dark gray, black and navy blue suits out there in on the campaign trail. I am fascinated by how far color psychology can penetrate into marketing strategies. Just look at most official uniforms- navy blue is favored because the message it sends says: authority, dependability, and strength.A Washington Post article dubbed her, "Clinton-the-human-color-wheel". But it's a smart way to set herself apart, to communicate more of her message through the colors she wears.
What do you think? Is it chauvinistic to focus on Hillary's clothes, or do we do the same for her male counter-parts? Do you think what the politicians are wearing have any bearing on their appeal as candidates?