JetBlue's motto is a promise to return humanity to air travel, in the hopes of removing some of the stress involved in dealing with flying. So how did they do?
Check out these funky Moroso lounge pieces. Not to worry, they still offer traditional seating. I love that the airline places an emphasis on traveler's comfort, giving thought to color for visual stimulation and way-finding, lots of natural light and a visual paging system for a quieter terminal that is less reliant on constant audio paging. All to make flying a more pleasant experience. Imagine that!
Some fun facts about the 55,000 sf central "Marketplace", located at the nexus of the three concourses and through-ways to and from security and baggage claim:
- inspired by iconic sites in NYC like Metropolitan Museum of Art and Yankee Stadium
- features a 4-foot-tall grandstand and a 2-foot-tall platform for seating or performances and exhibitions
- 40-foot-diameter signage ring of LCD monitors suspended by stainless steel cables, visible from all concourses
- The exterior of each retail store in the Marketplace features a glowing portal that can contain both brand imagery and signage (source)
I'm delighted that airlines are considering the value of a traveler's experience and how color and lighting effects people. In what are traditionally gray, rather dark space lit by irritating fluorescents, it's refreshing to see some infusing of color. Have you been to any airports that embrace natural light and some stimulating color? Were your travels more enjoyable because of that?