Here's a little more about our guest blogger:
Lori is a recognized authority on color specializing in applied color psychology, color symbolism, and the integral relationship of light and color, Her perspective is unique as it has been cultivated over 20 years of hands-on experience working with print, paint, and color. Color Strategies is a color consulting service with a focus on Architectural Color and is a trusted and established resource that provides innovative solutions to industry, homeowners, and design professionals. In addition to consulting, Lori produces and presents educational and engaging color seminars and training programs.
Color Associations - Make One and Pass It On
by Lori Sawaya
I’m going to share something rather personal with you. It’s slightly gross, so read on at your own risk.
I sat at a table with a kid named Melvin and by the end of language arts worksheet time, his face would be smeared black, white, and various shades of gray. I hated the worksheets-from-the-books days because my paste would get all mucked up and Melvin would be a mess from ear to ear (as he was also a sleeve-wiper).
So what does Melvin and paste have to do with you or color? Simple. Personal color associations. This whole color story leapt from my past and into my now when I saw a color palette on another popular blog.
Has anything similar ever happened to you?
The pictures of this house instantly transported me back to my jar of paste. The colors in these pictures are identical to the grays, browned grays, and charcoal colors that would dry up the sides of the jar and crust over because of the worksheet’s black ink.
Of course, there’s also the memory of Melvin's nose issues which is all over my color association with that palette and that memory is as dense as Melvin’s boogers were all over his sleeve.
After a spin in the time machine courtesy of my instant color association, I decided that this was not a color palette I could personally live with. In a way you could say I've been there and done that color story. It’s a gorgeous home and in that house the colors work.
images sourceThe pictures of that lovely home inspired a new Aha! color moment that is this: Color associations can stick with you a long time and they can be mighty powerful and choc-full of vivid memories and meanings.