I abhor smoking.
(source)reported that R.J. Reynolds changed the packaging of Camel Lights to reflect the belief that smokers perceive the language of lights and blue colors as possibly safer.In research studies, shown packs of cigarettes in person and online, smokers deemed “silver’’ or “gold’’ brands as being less dangerous than regular varieties.(source)
Granted, color-coding has been used by marketers forever, so why should it be any different for cigarette manufacturers? In supermarkets, black packaging is perceived by consumers to be higher-quality. And how would you find your favorite box of Cherrios if they weren't in a bright yellow box? But the subversive nature of misleading a consumer to believe a product is something that it is most certainly not, needs to be regulated.
What do you think?