Think for a moment about how you would brand your city with a color palette. What would you want to capture about it? San Francisco would definitely have some grays for fog, some blues for the bay... a soft muted palette, I would imagine.Brisbane has the following new identity:
In short, Brisbane is "clear blue skies", "bright sunshine", "natural surroundings", and "vibrant, exciting, optimistic" brights.
Marketers for Brisbane explain, "The colours reflect the optimism, creativity and functionality of Brisbane, it’s people, it’s businesses, it’s spaces underpinned by its sustainable yet progressive environment" (source)
images sourceHm, any Australian readers out there want to weigh in? Do you think the colors successfully capture the character of their brand promise?
Thanks via source