Today, our guest post comes from Yasmin Chopin.
Yasmin Chopin is an Honours graduate with a degree in the History of Art and Architecture. She undertook post-graduate study in Interior Design and Decoration and gained her Diploma with the Inchbald School of Design, London. Now she works with domestic and commercial customers in the UK mainly in and around the cities of Cambridge and London. She's fascinated by design in general but particularly interested in colour and how design can help a business communicate with its customers.
How colour communicates with the customer
By Yasmin Chopin
As a commercial Interior Designer I am particularly interested in how design helps a business communicate with its customers. And in this article, I want to show you two examples of how colour is used in the retail environment. An important element in interior design colour can affect, or be affected by, the light and shadow in a space, and the shapes, textures and patterns surrounding it. Get it right in the commercial environment and colour can prompt customers to buy.
Whether it’s bright and brash, like Casa Hogar, or delicately pastel like Ollie & Nic, colour affects our emotion and our impulse to buy. Can you remember a time when colour persuaded you to buy? Or maybe you can recall an experience where the retailer got it wrong and colour turned you off?
All images copyright Yasmin Chopin Interior Design