predicted we would be 'over-greened' with companies taking the eco-friendly spin. No longer a specialty niche market, or a passing trend, consumers now expect to find environmentally-sensitive products in every category. Sustainability is now a cultural shift.
Some examples of blue design, include:
- fitness clubs where energy used is generated by treadmill and exercise bike usage
- Alice Waters's Edible Schoolyard program in Berkeley; a one-acre garden and kitchen classroom where students learn about, grow, and harvest healthy produce. (source)
Orange - Personal (balanced life, feeling connected, personal well-being)
Yellow - Spiritual (higher purpose and meaning to life beyond material possessions)
Green - Environmental (eco-fashion, global warming, pollution, recycling, etc)
Blue - Social (fair trade, treatment of employees, community involvement, etc)
A review of the report determined that the top 5 sustainability issues that consumers associated with sustainability were orange, yellow and blue. Nope, green was not in the top. (source)
I like how this article puts it: "the solution is not a congratulatory pat on the back of consumers communicated by images of clear blue skies and lush green vegetation. Rather, designers must challenge the status quo and rethink the very core of consumption." (source)
What about this for a theory: “Sustainability is transparent, void of obscuring color. It is clear, open, and visible. Sustainability is naked.” Do you agree? If we need a broader platform than green, where do we go from here?