Colour Selection for product Design
"Colour perception is a broad and complex aspect amongst artists, designers and scientists. Each of these groups have there own way of defining colour and explaining the effectiveness of different elements in colour selection. The process of colour selection in product design is directly dependent on the characteristics of the products and the nature of target markets: culture, geographical location, age and gender of the consumer, to list a few. Aim of this study is to identify and bridge this gap and find a convenient way to use the knowledge of these interconnected groups. As an outcome, a tool can be developed to help the designer with the key facts of colour selection based on the type of product."global survey presents a color and various descriptors, asking viewers to chose how closely they associate the hue with specific words.
Take the survey and let us know what you think, then pass it on!