Prada retailers are opened all over the globe in current years

By Archibald Hill

The shop opened on Dec. 15, 2001, and right away garnered extensive media coverage for its bold redesign in the retail place and the use of technologies throughout the shop. But although many content have both lauded or derided the high-tech layout, few have provided any real thought to the ideas becoming tested in the retailer. The Prada store, undoubtedly, is actually a intelligent marketing technique. The Italian clothier put in a noted $40 million on it. The organization employed noted Dutch architect Rem to reinvent the retail environment in an hard work to reinvigorate the Prada brand name.

Some architectural critics much like the daring, two degree keep, which incorporates a sloping wood ground, which Kool haas calls "the wave," a sizable staircase for displaying shoes, and cages and shelving that slide on tracks, therefore the space might be modified easily. Technologies play an enormous part in the retailer. You will find video clip monitors that hang from racks or are embedded in tables. An alcove at the back again in the basement level is lined with modest video screens enjoying a gradual stream of random clips. A big round, glass enclosed elevator that shuttles consumers in between the bottom flooring and cellar level.

And you have probably read in regards to the dressing rooms, which feature clear glass that turns opaque if you phase on a spherical black button on the flooring. Inside of are two containers made of thick, semi-transparent Lucite. Both have thick, flat bronze ribbons embedded in them - the RFID antennas. 1 is little and square and is particularly utilized for shoes and purses and whatnot. The other is long and narrow, for hanging outfits. Decide on up any pair of sneakers or handbag or gown and you'll discover a clear RFID tag, with all the antenna and chip plainly obvious. On shelves around the store are small handheld viewers. Employee??s primarily good-looking guys in black suits can scan the tag on a $2,000 fit.

They are able to then use a video clip monitor to show the go well with around the runway, display a assortment photographs and designer sketches, or offering more in-depth specifics of the color, cut, material and elements employed to build it. If you'd like to test on your own match, you enter the high-tech dressing place and hang it within the intelligent closet. The closet reads the RFID tag and displays details about the suit with a fluid crystal monitor using a touch-screen overlay. You'll be able to flick through accessories or see precisely the same merchandise in numerous shades.

The information shown is all relevant to the item within the closet, component of the same line or "look" in Prada's parlance. The product sales affiliate can utilize the display screen to up-sell by exhibiting you products that may go effectively with your match. Prada hired Icon Nicholson, the revolutionary York arm of Icon Media lab, to complete a lot from the integration perform and to publish the software to the screens that display the Prada products. A British business called KTP taken care of the RFID engineering. Texas Instruments supplied the RFID tags.

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