Well 2012's Fashion designer of the year is Stella McArtney. I think her role with designing the Olympic teams kits had an instrumental effect in her raising her domestic profile it is those designs that cemented the theme of Britishness in the public eye. She also won designer brand of the year award for a label that this year has been worn on every red carpet and copied on every high street surely highlighting her role in the fashion industry as one of trendsetter.