Many products, one look-how the big guys do it

How do you take a large number of diverse programs, all under the same brand, and make them unique, but cohesive? Adobe has done an amazing job of branding their stable of software programs, including favorites like InDesign, Illustrator, Quark, Flash, Dreamweaver, and of course, Photoshop.Throughout the years, the branding has been simple: Every application is made up of different elements — from Venus, magnifying glasses, paper airplanes and a cornucopia of random elements in the early 90s, to feathers, flowers and butterflies in the early 00s with the introduction of CS, to the colorful periodic table icons of today — unified by a unique stylistic approach, clearly evident over the years as the packaging has evolved. (source)

Just thought it was cool...

I'm presently on vacation in the Pacific Northwest, and will be heading out of Wi Fi territory, so postings may be spotty the next week or so.