This brochure is for a party we're doing in October for Woodbourne, a child welfare organization; it's sort of playing on the fact that we've been around for 210 years. The archive photographs from the 1920's and 1930's help convey the image of our long tradition of caring for children. We're getting ready to re-brand because our old colours are purple and teal (shocking, I know!). and we're re-doing all of our letterhead, website and such. Anyway, my colour question is, what do you think the forecasts are for the colors we used in the brochure, Pantone 1255 and 5767? Good/Bad?
Because nothing is simply for aesthetics sake, I asked for some additional information:Q: Could you include a little bit about the message your company wants to send out about the business with this brochure?
A: We are not trying to attract clients, because they're referred to us by the State agencies. But we want donors to have a snapshot of what Woodbourne is doing these days. We went into bankruptcy in 2000 and emerged from it in 2003. But the old stigma remains. One of our board members is giving us a party next month, before we can do all of the re-branding, etc. and I need to have a quality piece to give to the guests.
Q: What is the image they want to project about themselves?
A: Two things: that we've been around since 1798, and that we're doing ground-breaking programs with the kids. Stuff that no-one else in Maryland is doing. Even though we're old, we're at the leading edge of care.
Q: Their mission?
A: The mission is to provide quality care for children, but it's more than that. It's to make the kids whole again and to give them skills that they can take with them to avoid trouble.
Q: Demographic, etc etc.
A: Basically, the clients are 80% black city boys. There are some younger kids at one of the programs, but the long-term program is all boys between 12 and 18. The donor demographic is mostly white suburban and older. We've not made any effort to get new donors in the past couple of years because we've been too busy righting the boat, so to speak.
Q: Will the rebranded colors be the two pantone colors you noted before?
A: I don't think that the new colours will be these colours. We've only started meeting with the PR company to sort this out.
So, based on that additional information, so you think Fairfax's color choices were successful in conveying her company's message? I'm opening the floor to you all before I weigh in, so let's help Fairfax nail this brochure!