Mere Paint?!

I just read an article about the Guggenheim Museum face lift currently taking place. There is evidently great debate over which color to paint the exterior. Frank Lloyd Wright, the original architect of the museum, wanted it painted buff yellow. Some neighborhood associations prefer the museum's proposal to keep it a shade of off-white, as it has been for many years.
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If you are reading this blog, then you already have a great appreciate for the nuances in color, and can appreciate how powerful colors can be in contributing to the perception of a built environment.
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Well, this comment in the article really irks me:
"This is not black and white. It's an extremely complex question, as stupid as that sounds for mere paint," said Pamela Jerome, director of Wanks Adams Slavin Associates, the project's preservation architect.
What?! "As stupid as it sounds for mere paint"? This, from an architecture firm. Go figure.

via Newsday