Lesson in Form and Content

Great video about the late Paul Rand, an amazing graphic designer. Paul Rand Video
Without content, there is no form. Without form, there is no content. A work of art is realized when form and content are indistinguishable. -Paul Rand
So simple, but so true. Here are the essential elements to consider in any design, be it interiors, products, logos, art...if it's visual, it's design. (click for bigger stills)
(Click on image for bigger view)
video stills via Imaginary Forces