After seeing the color, I immediately pegged it as an iteration of mauve, making its grand comeback after a hiatus from the 1980's, when we all became terribly over-saturated with it. Take this lovely 80's style bedroom...
The whole mauve and gray combo was way overdone, and like many other color trends (ie. olive green) that came before it, needed 30 years to get out of our systems before it could come back without the public wincing.