Many muse that the change comes as Walmart strives to remove itself from its rather undesirable reputation of an invasive retailer who swoops into a town and puts all the mom and pop shops out of business. Not to mention their unethical employment and environmental practices. (Can you tell how I personally feel about the franchise?)
The official press release simply states:
...what really matters is what happens out there in the stores. This update to the logo is simply a reflection of the refresh taking place inside our stores and our renewed sense of purpose to help people save money so they can live better.Why so tight-lipped about the new redesign goals?
Intended to humanize their logo, the use of a warmer, friendlier blue and sunny yellow orange starburst certainly is more approachable than the previous corporate blue hue. Don't you think? Will this new design change your mind about Walmart's message?