s0urce) What do you think? An improvement, or big mistake?
"By involving consumers in the process of reclaiming color through a nationwide contest, we've made the brand transformation into a fun and interactive process, and by taking color away from M&M'S®, we've demonstrated just how important it is to have it back." (source)I find it fascinating that marketing can be that manipulative in terms of boosting sales simply by swapping out colors, or tweaking designs just a tad. Are we, as a consumer society, that easily persuaded by marketing?