Pepsi is in the process of revamping their logos for their major beverage brands to struggle back from drooping sales. It's interesting to consider that a redesign, or refreshed color scheme, could encourage people to chose their drinks over competition's.
No official pictures to post as of this posting, but we've got this rendering as a teaser. The new logos will loosely form a series of smiles. A “smile” will characterize brand Pepsi, while a “grin” is used for Diet Pepsi and a “laugh” is used for Pepsi Max (
s0urce) What do you think? An improvement, or big mistake?
When Canada Dry’s sugar–free ginger ale can was changed from red to green and white, sales went up more than 25%. The red can had evidently sent a misleading cola message to consumers. (
source)
M&M's wanted to roll out a transformation of their M&M's brand, so instead of quietly making the change, they turned it into a major promotional opportunity, calling it the "Great Color Quest".
The new M&M's would have more vibrant colors and the M's would be printed larger (the first logo change in 60 years). So instead of just advertising a make-over, the marketers took the colors away so that the consumers would notice the new colors.
"By involving consumers in the process of reclaiming color through a nationwide contest, we've made the brand transformation into a fun and interactive process, and by taking color away from M&M'S®, we've demonstrated just how important it is to have it back." (source)
I find it fascinating that marketing can be that manipulative in terms of boosting sales simply by swapping out colors, or tweaking designs just a tad. Are we, as a consumer society, that easily persuaded by marketing?
image source
image source
image source
image source
