Marketing that works

I got the cutest little promo from Anthropologie in the mail the other day that I just had to share with you.
This little white cloth envelope opens up to reveal...
a mini sewing kit complete with colorful thread and buttons. The card inside says, "Celebrate! For your birthday, treat yourself to something special. Use this card for 15% off your total store purchase any day this month."

15% doesn't amount to much, but I think the concept is witty and clever. The cheery bright hodge-podge of colors, crafty construction, and whimsy is very in keeping with the Anthropologie brand. And since I love love love their stuff, I will certainly make my way over for a birthday treat this month.