image sourceIn anycase, I just discovered what that's all about!
site, "[Fruits and vegetables] get many of their colors from phytonutrients, compounds that play key roles in health and reduce the risk of heart disease and cancer. The more colors come together at a meal, the better." By making sure you eat fresh foods as represented by the colors on the products, you'll be ensuring you're ingesting valuable nutrients at every meal.
While iterations of the project travel around from location to location in the form of murals, seminars, and products, artist and founder Tattfoo Tan hopes the message will linger. "NMS hopes to re-educate [people] back to healthy eating habits, but not to deprive them of the fun and experience of eating colorful real food," said Tan. "Color is such a captivating element of food, but too often it's used to make highly processed junk food, which mimics nature's intention of using color to nourish us. NMS is not only art for art's sake but it also carries a deeper social and educational value that will carry on even after the mural is gone."(source)
image sourceAnother application for NMS: Match your meal to the placemat and see how many of the colors show up on your plate. I would love a set of those for myself. Alas, when I emailed the artist to inquire if these were still available, he said they were out of production. Bummer.
But all hope is not lost! Want to remember on a daily basis? Download your very own screen saver!
''Marketers package food colorfully because color attracts people,'' said Mr. Tan, whose work often reflects the cultural importance of food. ''I wanted to create a visually tempting way to view the intangibility of nutrition.''(source)
Sounds good to me!