Making clichéd designs new again

Every time I think about Extreme Home Makeovers, and the great rooms they always built, I remember the iconic 'wharf lights' hanging in the kitchen, usually above the island or bar.
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Now, a lighting company is branching out into colorful versions.

I'm skeptical as to the usefulness of this vivid palette, as I don't know too many homeowners who would be willing to incorporate this level of saturated color into his or her home. But I'd love to see some examples of how the company anticipates the lights will be utilized...

What do you think? Is there a market for vividly-colored fixtures?