What happens when you step into a dream? Each room answers this question with themed spaces, inspired by the unconventional side of fairy tales.
"The ordinary world, painted with a surrealist brush".
I love that!
6 fanciful settings each different that give name to the 65 rooms of the hotel and that are surrealistic visions obtained by adapting the typical language of fashion to the interior design. The common thread connecting the guestrooms is a fairy tale theme inside a dreamlike environment which tell an optimistic story about a fantasy world and come to three-dimensional life. “Alice’s Room”, “The Petal Room”, “Red Riding Hood”, “Forest”, and “Gold” transform sleep into a dreamy experience, continuously weaving between a fairytale dream and upbeat, optimistic reality. (source)
This is a branded hotel, part of the Moschino empire, "where four stars meet a few clouds– and the occasional teacup table, forest bedpost, and rose petal-covered bedspread". I wonder where the idea of cross-marketing a fashion brand with a hotel first started? I always thought cross-marketed cars were so silly, like the LLBean Subaru, etc. Would you be tempted to go here, just based on your love of a fashion brand?
Very mysterious and dark, not light and fluffy like some iterations of children's tales. The promo video for this hotel reads like a mystery novel.
Its all about fashion- seeing, and being seen.