Fashion Impact: A Trend to Die For

Nowadays, morbid fashion doesn’t have to feel so…. Dead. The gothic look has been around for decades. We’ve seen darkness, we’ve seen skulls, we’ve seen bones, we’ve seen death, on runways, in fashion showrooms, and in retail stores. But here at NL Collective Group, we think it’s time to pump some life into the timeless motif that doesn’t seem to be dying down anytime soon. Luxury designers such as Betsey Johnson and Libertine have amped up the ‘dead’ look by adding diamonds and splashes of color and patterns to their garments splayed with skulls. It’s a perfect look for fashion marketing to every woman—dark enough for the Goths out there, but feminine and bright enough for sales to the girly girls. Perfect branding. Luxury jewelry designer Julia deVille is famed for her use of skulls and taxidermy in the fashion business, but she adds a feminine touch with diamonds and bows. Her pieces are exquisite in detail and surely make a statement. They’re gothic, chic, and effeminate all in one. This look is to die for.

Betsey Johnson

Libertine

Julia deVille