Prints are sprinting in retail

As you've noticed, here at NL Collective we're brooding over the subject of prints; geometric, tribal, animal, floral, baroque you name it, we've seen it. There are a lot of things that can go wrong with prints, namely how to pair them. At least that was the latest dilemma. Until luxury designers started sending models down the runway swathed in head-to-toe prints. At NL Collective we're definitely impressed with the variations seen in this fashion trend among luxury brands and even more impressed with the ability to wear them without being gaudy or clashing; the idea of wearing prints head-to-toe is becoming a more a savvy marketing tool for fashion labels.

We’d like accredit this trend popularity to an increase in consumer cultural and ethnic awareness; there’s a saying that goes “the more culture the better”.
Last season at London Fashion Week, Christopher Bailey’s collection for Burberry featured prim dresses designed with an African tribal edge. This season, purveyors from fashion marketing panels at the Italian leather-goods and accessories trade fair, Mipel, in Milan, remarked on the retail popularity of the season’s African motif; traditionally warm colors and patterns come to mind. This season, designers, bloggers, and retailers alike are building on consumer’s obsession with vivid prints. Our very own designer, Divka, features silk multi-color tunics in this trend for the spring/summer 13’ season. Peter Pilotto, renowned for his artistic aptitude with patterns, featured collection for the Spring/Summer 13 season had a heavy concentration on complex digital-print. Luxury retailers Neiman Marcus and Saks even reported a noticeable 7 percent change in the month of June, wardrobe staples, in terms of color, are being snubbed for their more decorative cousins. The team here at NL Collective is willing to turn in our oxford shirts for a geometric print blazer. 

Top left and middle: Burberry Prorsum(courtesy of
Top right: Divka Spring/Summer 2013 
Bottom Left: Divka Spring/Summer 2013
Bottom right: Peter Pilotto(courtesy of