Still from Blue videoThe idea of associating a color with one or more of our five senses is called synesthasia. Imagine the color pink-it evokes an association with a smell, taste, sound, even texture. It's sweet smelling/tasting, has a soft delicate sound, and a fine texture. Don't believe me? Just head to your supermarket and check out the packaging for products. Think about how they are used, who uses them, and the message marketers are trying to sell you. Beauty products- it's no coincidence there are so many bottles and tubes in pink and purple. After all, women want to smell sweet and feminine after using them, right?
Anyways, share with us what you thought of the music videos. Did you think they reflected the color they tried to capture?