Event planner and designer David Stark has a new book out, David Stark Design. In it, he reveals the artistic process behind thirty unique parties, chronicling his company’s design concepts and philosophies. I love his use of re-purposed items to envision the most creative new uses for them. Up cycling at its best.
When I received the press release, I contacted him to request some nitty gritty details about that facet of his work that intrigues me the most- his use of color. I am thrilled to share with you David's take on color, in his own words.
How do you come up with color schemes for your event designs?
I like to create spaces that our guests want to spend time in and inspire them to let loose in! It’s all about setting up the perfect ambiance and establishing a mood. When focusing on lighting, I tend to choose colors that are flattering on all people…because everyone wants to look great right? When you look great, you feel great, and essentially exude a positive vibe. That being said, lighting is key in creating a successful color scheme. Warm tones such as pinks, ambers, peaches, and lilacs are much more complimentary casts on guests than that of blues, reds, and greens. I save the saturated, rich, and vibrant hues for elemental pieces within a color scheme.
What is your process like when determining a palette: i.e. what sort of issues must be considered when dealing with color for an event?
There’s no stock answer across the board as far as color is concerned. We have a variety of events and each of our event designs are customized catering to our client. We generally try to maintain a balance between our client’s desires, the season of an event, and elements used within the design. Sometimes you can’t really define a color muse; there is no particular rhyme or reason as to why certain hues are chosen. They just fall into place.
Any other design-related expert tips on color?
My buddy Jonathan Adler once said, "All colors match," and that has stayed with me since. Sometimes a client comes to me with a color preference that is not my favorite, but I have to learn to LOVE it to do a great job.
Thanks so much to David Stark for taking the time to give us a little glimpse into the inner workings of his glorious palettes and magical designs.